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Average cost of traditional Thanksgiving meal down slightly from last year

By Bruce Kropp Nov 18, 2023 | 11:05 AM

While historically high food costs continue to strain consumers’ wallets, Illinois shoppers participating in the 38th annual American Farm Bureau Federation’s (AFBF) Thanksgiving Cost Survey reported the average cost of a traditional Thanksgiving meal is down slightly compared to 2022.

Illinois Farm Bureau (IFB) volunteer shoppers reported a state-wide average price of $63.87 for a classic holiday feast for 10, or around $6.39 per person. This reflects a 2.5% decrease over the previous year’s state average of $65.53.

The centerpiece on most Thanksgiving tables – the turkey – brought down the overall cost of dinner. The national average price for a 16-pound turkey is $27.35. That is $1.71 per pound, down 5.6% from last year.

“Gathering around the table with family and friends during the holidays remains an important tradition in many households,” said IFB President Richard Guebert Jr. “While the average cost of a Thanksgiving meal decreased slightly over the previous year, inflation continues to strain families’ wallets. Like consumers, farmers are price-takers and cannot increase the price of their products to make up for higher supply costs such as the price of fuel, seed, fertilizer and transportation.”

AFBF reported a national average of $61.17, or less than $6.20 per person, for a classic holiday feast for 10. This is a 4.5% decrease from the previous year’s record-high of $64.05, but a Thanksgiving meal is still 25% higher than it was in 2019, which highlights the impact high supply costs and inflation have had on food prices since before the pandemic.

Farm Bureau volunteer shoppers checked prices Nov. 1-6, before most grocery store chains began featuring whole frozen turkeys at sharply lower prices. According to USDA Agricultural Marketing Service data, the average per-pound feature price for whole frozen turkeys declined further during the second week of November. Consumers who have not yet purchased a turkey may find additional savings in the days leading up to Thanksgiving.

“Traditionally, the turkey is the most expensive item on the Thanksgiving dinner table,” said AFBF Senior Economist Veronica Nigh. “Turkey prices have fallen thanks to a sharp reduction in cases of avian influenza, which have allowed production to increase in time for the holiday.”

The shopping list for Farm Bureau’s informal survey includes turkey, stuffing, sweet potatoes, rolls with butter, peas, cranberries, a veggie tray and pumpkin pie with whipped cream, all in quantities sufficient to serve a family of 10 with plenty of leftovers.

“While high food prices are a concern for every family, America still has one of the most affordable food supplies in the world,” said AFBF President Zippy Duvall. “We’ve accomplished that, in part, due to strong farm bill programs. Although our focus is sharing time with family and friends this Thanksgiving, our thoughts also turn to encouraging Congress to double down on a commitment to passing a new farm bill with a modernized safety net to support those who raise the crops and livestock that supply Thanksgiving dinner and every dinner.”

In recognition of changes in Thanksgiving dinner traditions, the Farm Bureau price survey also includes boneless ham, Russet potatoes and frozen green beans, in an expanded menu. Adding these foods to the classic Thanksgiving menu increased the overall cost by $23.58, to $84.75.

This year’s national average cost was calculated using 245 surveys completed with pricing data from all 50 states and Puerto Rico. Farm Bureau volunteer shoppers checked prices in person and online using grocery store apps and websites. They looked for the best possible prices without taking advantage of special promotional coupons or purchase deals.

The AFBF Thanksgiving dinner survey was first conducted in 1986. The informal survey provides a record of comparative holiday meal costs over the years. Farm Bureau’s classic survey menu has remained unchanged since 1986 to allow for consistent price comparisons.

Individual Prices

16-pound turkey: $27.35 or $1.71 per pound (down 5.6%)

14-ounces of cubed stuffing mix: $3.77 (down 2.8%)

2 frozen pie crusts: $3.50 (down 4.9%)

Half pint of whipping cream: $1.73 (down 22.8%)

1 pound of frozen peas: $1.88 (down 1.1%)

1 dozen dinner rolls: $3.84 (up 2.9%)

Misc. ingredients to prepare the meal: $3.95 (down 4.4%)

30-ounce can of pumpkin pie mix: $4.44 (up 3.7%)

1 gallon of whole milk: $3.74 (down 2.6%)

3 pounds of sweet potatoes: $3.97 (up .3%)

1-pound veggie tray (carrots & celery): $.90 (up 2.3%)

12-ounce bag of fresh cranberries: $2.10 (down 18.3%)

Regional Averages

AFBF analysis revealed regional differences in the cost of the meal. The cost for the classic meal was the most affordable in the Midwest – $58.66, followed by the South – $59.10, the West – $63.89, and the Northeast – $64.38. The expanded meal (classic meal plus boneless ham, Russet potatoes and green beans) was the most affordable in the Midwest – $81.83, the South – $82.61, the West – $87.75, and the Northeast – $88.43