Democrats for years have struggled with working-class, populist voters, ceding precious political territory to Republicans. This year, a slate of congressional races could help reverse the tide — or intensify it, even beyond Election Day.
Democratic lawmakers like Sens. Sherrod Brown of Ohio and Jon Tester of Montana, and Reps. Jared Golden of Maine, Mary Peltola of Alaska and Marie Gluesenkamp of Washington, represent working-class areas who are running tough reelection campaigns this year. With Republicans’ tissue-thin House majority and Democrats’ one-seat Senate majority, their races are among those at the heart of both parties’ paths to congressional control.
But with Republicans cleaning up with working-class voters and Democrats featuring fewer and fewer national leaders with brands that appeal to them, keeping those remaining lawmakers in office is also crucial to the party’s hopes of maintaining a bench of national spokespeople in the long-term fight over blue-collar populism.
Populist fervor among working-class voters is “definitely a major driving force,” said John LaBombard, a former Senate aide to red-state Democrats. “I tend to think that my party has at times been slow on the uptake in terms of what a winning message and a winning candidate means to working-class voters, and as a result of factors both in our control and out of our control, to a degree, we’ve been losing that fight big time.”
LaBombard emphasized “the importance of having go-to figures in the national party where those folks can stay to their constituents, ‘we’re not just another national Democrat. We understand working people. We understand and can speak to these issues.’ And it helps the Democratic Party to be a bigger tent and be more appealing and less toxic to winnable voters.”
Democrats have been on their back foot with white voters without college degrees since former President Donald Trump burst onto the political scene in 2015, using his brash brand of politics to appeal to voters frustrated with a government they felt had left them behind. That slippage, Democrats fear and polls suggest, is expanding with Black and Latino voters without a college degree.
(WASHINGTON) — Voters without college degrees are far from the only sought-after demographic — Vice President Kamala Harris is also working to gin up support among women and seniors with appeals to issues like abortion and entitlements, and Trump is working to expand backing from younger men, leaning on male-oriented podcasts to underscore a bravado his campaign believes is appealing.
But voters without college degrees are particularly coveted as one of the anchors of today’s politics. And they lean toward Republicans — backing Trump by a 50-48 margin in 2020 but a 53-42 margin in a recent New York Times/Siena College poll — risking Democrats’ path to the White House and congressional majorities this year.
“It’s the biggest engine that there is in Republican politics, and it is the biggest area of recovery that the Democrats are focused on in this election cycle in particular,” said former Wisconsin GOP strategist Brian Reisinger, the author of “Land Rich, Cash Poor,” which explores the economic struggles of farmers. “Republicans are doing everything they can to maximize it as their primary path to victory, and you’ve got Democrats who have recognized it.”
Democrats insist that their policies are more suited for working-class voters, pointing to their support for unions and tax increases on the wealthiest Americans, among other things. But, lawmakers and operatives said, there’s a more emotional hurdle Democrats have failed to pass before engaging in a policy discussion — recognizing voters’ frustrations.
“People communicate on an emotional level first and you do not talk people out of their feelings with a spreadsheet. You have to understand what they’re saying to you,” said Gluesenkamp Perez. “Rural communities like mine, we don’t like we don’t like it when a politician says, ‘hey, sorry, your economy’s collapsed, fill out this 200-page grant application, and maybe I’ll help you.'”
It’s a strategy that a shrinking handful of lawmakers have deployed effectively to remain in office, representing what on paper would appear to be hostile territory.
Golden, a tattooed combat veteran whose district is anticipated to once again back Trump this year, described populism in a speech in July as “the public’s disdain of an elite consensus that seems stacked in favor of the powerful and wealthy — regardless of party or ideology — at the expense of everyone else — regardless of party or ideology.”
Voters “trust that when necessary, I’ll stand up for them against elites who don’t care about them, or where they’re from, or how they’ve lived, even when that means standing up to my own party,” he said.
To persuade voters of that, though, Democratic lawmakers and candidates have to have a shared lived experience with the voters whose backing they want.
“You have to have candidates who are driving a s—box, who have struggled to get a home loan, who are working multiple jobs. You have to have different candidates,” said Gluesenkamp Perez, who ran an auto-repair shop before winning her seat in 2022. “The model that you need to be somebody with a J.D. and a trust fund and no kids does not deliver the nuance.”
Democrats are trying to create an opening.
Harris elevated Minnesota Gov. Tim Walz, a military veteran, hunter and former public schoolteacher, to be her running mate. Gluesenkamp Perez name checked Rebecca Cooke, who grew up on a Wisconsin dairy farm, and Whitney Fox, the daughter of a nurse and single mother, as examples of congressional challengers who can expand the party’s appeal.
And the party still counts a coterie of lawmakers already in Congress — for now.
“There’s a lot of voters in rural areas who might be very conservative, they might be really leaning Republican, but they’re not all that ideological. What I mean by that is, if they think that you’re fighting for them, and they hear the right issues, they’re willing to vote for you,” Reisinger said.
Democrats’ ability, or lack thereof, to pull that off is crucial this year.
Brown and Tester’s races will likely decide the Senate majority, and there are enough Democratic populists who can make a difference in which party controls the House of Representatives.
And beyond fighting for congressional majorities, Democrats who are desperate to make up ground, particularly in rural America, said they need those lawmakers in office to make a strong case and show that rhetoric of a big tent party isn’t just talk.
But standing in their way is a Republican Party that under Trump has swallowed up support in rural America, clinching a longtime GOP goal.
“Twenty years ago, I said the Republican party should become the party of Sam’s Club, not just the country club. Ironically, Donald Trump did more to advance that goal than any Republican candidate in a long time,” said former Republican Minnesota Gov. Tim Pawlenty.
And, some Democrats warned, prolonging existing perceptions of Democrats could morph into a political reality that could make it hard for candidates to defy.
“There’s still a lot of ground to make up in terms of credibility,” LaBombard said.
“Depending on how this election goes, we have the opportunity for some perhaps limited but significant steps in the right direction in terms of the Democratic Party appealing to working-class, populist-type voters. Or we also have the opportunity to lose a ton of ground in terms of the voices we have and have elevated up to this point.”
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