The year of the farmer is underway.
In some parts of Illinois, the start of the campaign highlighted farmers during a Super Bowl commercial.
Jennifer Tirey, Executive Director the Illinois Pork Producers, says the spot was merely the first part of the rollout to make this the year of the farmer.
“It’s a part of our Illinois Farm Family Coalition which is educational. We utilize our check off dollars that producers pay in. And this is just the start of that campaign. We are hoping to utilize it throughout the year, find ways to weave it in to other opportunities that we can educate stake holders, folks who may not understand our industry or consumers further removed from the farm, just to let these individuals understand us a little more and we thought this was a good way to do it.”
The Illinois Farm Families Coalition includes support of the Illinois Beef Association, Illinois Corn Marketing Board, Illinois Farm Bureau, Illinois Pork Producers Association, Illinois Soybean Association check off program, and Midwest Dairy
