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The One Where They Blew Up the Internet: ‘Friends’ reunion special generates 7.4 billion social media engagements

By Stephen Iervolino May 27, 2021 | 9:00 AM


Warner Bros. Television

The Internet is ready for the Friends reunion, which hits HBO Max tomorrow. The social media analysts at the company Talkwalker have revealed that the hype surrounding the special has generated 7.4 billion engagements — that’s mentions, likes and shares — across social media platforms this week alone.

The company has crunched the numbers, and is reporting that the special has also attracted 2.8 billion specific mentions across various platforms. 

Broken down by cast members, Lisa Kudrow leads the pack with 15,000 mentions; Jennifer Aniston attracted 12,300; Courteney Cox had 10,000; Matthew Perry was mentioned 9,000 times, David Schwimmer had 7,500, and Matt LeBlanc, was mentioned 7,400 times. 

Of the special’s celebrity guests, BTSLady Gaga, and Justin Bieber were mentioned the most. 

What’s more, Talkwalker’s analysis reports the Friends mania is pretty evenly split between those talking about it online: 50.3% female and 49.7% male

 

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