Five Illinois farm families will be featured in an add during the Super Bowl.
The commercial, titled ‘Career Path’ will air during Super Bowl LVIII and close out Illinois Farm Families ‘We are the 96% campaign highlighting the state’s family-owned farms.
Farm families featured in the new commercial are the DeSutter family, of Knox County; the Bunting and Boucher families, of Livingston County; the Leman family, of Woodford County; and the Marr family, of Morgan County.
A third-generation farmer who works alongside his wife, brother, and sons on their Sangamon-Morgan County farm says it is an honor to represent this legacy and this lifestyle during the Super Bowl.
“I’m only one example of what family farms in Illinois look like, but I know it is so important for all the non-farming families in Illinois to see our families and to understand that we are the ones growing their food and fuel. We look just like them in so many ways and we all value the same things – family, relationships, protecting our soil and water for future generations, and building opportunity for our kids to find a future in the job that they love. I hope that everyone in Illinois who has the chance to watch will see that passion for the family farm in this commercial.”
The commercial will air on the Super Bowl throughout the state including the St. Louis and Southern Illinois markets.
In 2023, Illinois Farm Families set out to create more awareness of locally owned farms and build consumer trust through showing Illinoisans exactly who’s behind their food: families. Since launching in February 2023 with the initial “We are the 96%” Super Bowl commercial, the campaign has been promoted statewide and has featured more than 25 farm families across the state.
All families appearing in the commercial are profiled on the campaign’s website at wearethe96.org. Visitors can view behind-the-scenes footage and learn more about each family, their history on the farm and what their farm looks like today. More photos and videos of the families participating throughout the campaign will appear on IFF’s social media accounts, including Facebook, Instagram and YouTube accounts.
Following the on-air debut, the full commercial will be available on IFF’s Facebook page and website.
The Boucher family of Dwight in Livingston County includes, from left: Delaney, Matt, Heather and Harlie. Not pictured is son, Cole. (Photo courtesy of Illinois Farm Families)
